Marketing as value creation
Marketing as value creation is a central organizing idea supported by Rutgers' official course description; treat it as a lens for application, not as a promise about one instructor's exact sequence.
Rutgers catalogResearched guideSIRS history41 section records
33:630:301
Intro To Marketing
MARKETING
- credits
- 3
- Core
- SOEHS
- Typical seasons
- Fall, Spring, Summer, Winter
- Fall 2026 sections
- 11
- Open snapshot
- 0 open in snapshot
Course guide
AI-generated overview
Course fingerprint 10 AI-generated signals
Difficulty
3/5Why
Rutgers describes this 3-credit overview of marketing through consumer wants and needs and the four decisions of product, price, promotion, and place. The sample syllabus adds case exercises, brand exploration, homework, simulations, discussion, and exams. This supports a conservative 3/5 difficulty signal; exact section practices can vary.
Workload
3/5Why
Rutgers describes this 3-credit overview of marketing through consumer wants and needs and the four decisions of product, price, promotion, and place. The sample syllabus adds case exercises, brand exploration, homework, simulations, discussion, and exams. This supports a conservative 3/5 workload signal; exact section practices can vary.
Pacing
3/5Why
Rutgers describes this 3-credit overview of marketing through consumer wants and needs and the four decisions of product, price, promotion, and place. The sample syllabus adds case exercises, brand exploration, homework, simulations, discussion, and exams. This supports a conservative 3/5 pacing signal; exact section practices can vary.
Projects
3/5Why
Rutgers describes this 3-credit overview of marketing through consumer wants and needs and the four decisions of product, price, promotion, and place. The sample syllabus adds case exercises, brand exploration, homework, simulations, discussion, and exams. This supports a conservative 3/5 project work signal; exact section practices can vary.
Exams
4/5Why
Rutgers describes this 3-credit overview of marketing through consumer wants and needs and the four decisions of product, price, promotion, and place. The sample syllabus adds case exercises, brand exploration, homework, simulations, discussion, and exams. This supports a conservative 4/5 exam intensity signal; exact section practices can vary.
Math
2/5Why
Rutgers describes this 3-credit overview of marketing through consumer wants and needs and the four decisions of product, price, promotion, and place. The sample syllabus adds case exercises, brand exploration, homework, simulations, discussion, and exams. This supports a conservative 2/5 math intensity signal; exact section practices can vary.
Memorization
3/5Why
Rutgers describes this 3-credit overview of marketing through consumer wants and needs and the four decisions of product, price, promotion, and place. The sample syllabus adds case exercises, brand exploration, homework, simulations, discussion, and exams. This supports a conservative 3/5 memorization load signal; exact section practices can vary.
Abstraction
3/5Why
Rutgers describes this 3-credit overview of marketing through consumer wants and needs and the four decisions of product, price, promotion, and place. The sample syllabus adds case exercises, brand exploration, homework, simulations, discussion, and exams. This supports a conservative 3/5 abstraction level signal; exact section practices can vary.
Prerequisites
2/5Why
Rutgers describes this 3-credit overview of marketing through consumer wants and needs and the four decisions of product, price, promotion, and place. The sample syllabus adds case exercises, brand exploration, homework, simulations, discussion, and exams. This supports a conservative 2/5 prerequisite dependence signal; exact section practices can vary.
Reading
3/5Why
Rutgers describes this 3-credit overview of marketing through consumer wants and needs and the four decisions of product, price, promotion, and place. The sample syllabus adds case exercises, brand exploration, homework, simulations, discussion, and exams. This supports a conservative 3/5 reading load signal; exact section practices can vary.
Topic breakdown
A practical chapter-by-chapter view from foundations to applications.
3 modules
Module 1
Marketing as value creation
Official Rutgers materials place this course around marketing as value creation; section examples may change, but the topic is a stable guide to the course's purpose.
marketing as value creation
Basic concept overview
The marketing mix
The marketing mix is a central organizing idea supported by Rutgers' official course description; treat it as a lens for application, not as a promise about one instructor's exact sequence.
Cases, brands, and decisions
Cases, brands, and decisions is a central organizing idea supported by Rutgers' official course description; treat it as a lens for application, not as a promise about one instructor's exact sequence.
Things to watch for
Treating marketing as value creation as a list of terms
Connect each term to the course question, evidence, and an example.
Ignoring the audience or context in the marketing mix
State who is affected, what decision is being made, and what constraints matter.
Leaving cases, brands, and decisions until the end
Use staged practice and revision so the final work reflects feedback and course goals.
Fall 2026 sections
0 open · Livingston, Online
| Section | Status | Instructor | Meeting | Campus |
|---|---|---|---|---|
| 0122208 | Closed | KUNISH | Monday 10:20 AM-1:20 PM at TIL 232TIL 232 | Livingston |
| 0222209 | Closed | PATTERSON | Tuesday 5:40 PM-8:40 PM at TIL 232TIL 232 | Livingston |
| 0322210 | Closed | MORGAN, JEREMY | Monday 5:40 PM-8:40 PM at TIL 232TIL 232 | Livingston |
| 0422211 | Closed | MORGAN, JEREMY | Tuesday 10:20 AM-1:20 PM at TIL 254TIL 254 | Livingston |
| 0522212 | Closed | QUEVEDO | Monday 2:00 PM-5:00 PM at BRR 4085BRR 4085 | Livingston |
| 0622213 | Closed | TONCRE, ERICH | Thursday 2:00 PM-5:00 PM at BRR 5085BRR 5085 | Livingston |
| 0722214 | Closed | SCHWARTZ, STACY | Thursday 10:20 AM-1:20 PM at BRR 3085BRR 3085 | Livingston |
| 0822215 | Closed | MORGAN, JEREMY | Thursday 5:40 PM-8:40 PM at BRR 2071BRR 2071 | Livingston |
| 9022216 | Closed | KUNISH | ONLINE INSTRUCTION(INTERNET) | Online |
| 9122217 | Closed | QUEVEDO | ONLINE INSTRUCTION(INTERNET) | Online |
| H122219 | Closed | TONCRE, ERICH | Tuesday 2:00 PM-5:00 PM at BRR 4031BRR 4031 | Livingston |
cachedSource: Checked-in Rutgers Schedule of Classes snapshotsUpdated when term datasets are refreshedMay be stale
SIRS teaching signals
Historical student surveys
Teaching
4.36
Course quality
4.30
Response rate
67.5%
Coverage
112 offerings · 2014–2025
| Instructor | Offerings | Teaching | Quality |
|---|---|---|---|
| Kunish, Alexandra | 25 | 4.27 | 4.23 |
| Schwartz, Stacy | 15 | 4.51 | 4.43 |
| Kalan, Marc | 9 | 4.53 | 4.40 |
| Monga, Alokparna | 8 | 4.58 | 4.48 |
| Schwartz S | 7 | 4.60 | 4.51 |
| Eason, Yla | 6 | 4.30 | 4.33 |
Course stats
Catalog and planning context
Credits
3
Current campuses
Livingston, Online
Current availability
0 open of 11
Catalog terms
Fall, Spring, Summer, Winter
Core codes
SOEHS
Loaded terms
6
Prerequisites
No prerequisite note appears in the checked-in Rutgers catalog snapshots.
Degree requirement lists
No direct degree-list membership appears in the checked-in requirement index.
