Rutgers describes this 3-credit overview of marketing through consumer wants and needs and the four decisions of product, price, promotion, and place. The sample syllabus adds case exercises, brand exploration, homework, simulations, discussion, and exams.
Official Rutgers materials place this course around marketing as value creation; section examples may change, but the topic is a stable guide to the course's purpose.
marketing as value creation
2
The marketing mix
Official Rutgers materials place this course around the marketing mix; section examples may change, but the topic is a stable guide to the course's purpose.
the marketing mix
3
Cases, brands, and decisions
Official Rutgers materials place this course around cases, brands, and decisions; section examples may change, but the topic is a stable guide to the course's purpose.
casesbrandsand decisions
Basic concept overview
Marketing as value creation
Marketing as value creation is a central organizing idea supported by Rutgers' official course description; treat it as a lens for application, not as a promise about one instructor's exact sequence.
The marketing mix
The marketing mix is a central organizing idea supported by Rutgers' official course description; treat it as a lens for application, not as a promise about one instructor's exact sequence.
Cases, brands, and decisions
Cases, brands, and decisions is a central organizing idea supported by Rutgers' official course description; treat it as a lens for application, not as a promise about one instructor's exact sequence.
Do well in it
Common pitfall
Treating marketing as value creation as a list of terms
Instead
Connect each term to the course question, evidence, and an example.
Common pitfall
Ignoring the audience or context in the marketing mix
Instead
State who is affected, what decision is being made, and what constraints matter.
Common pitfall
Leaving cases, brands, and decisions until the end
Instead
Use staged practice and revision so the final work reflects feedback and course goals.