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33:630:301
Intro To Marketing
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33:630:385 · Marketing · School 33 — New Brunswick School of Business
Rutgers RBS describes marketing research as a decision-support process that moves from problem formulation and research design to data collection and analysis. The downloaded sample syllabus adds application to real business problems, Excel-based statistical work, a group case presentation and a group primary/secondary-data project. It also lists intermediate-to-advanced Excel and basic statistics as expected preparation. The syllabus does not name a teaching term, so verify current section materials.
Can I take it?
33:623:385 · Statistical Methods In Business · Intro To Marketing
Students rate teaching
SIRS · 1,169 responses · 2014–2025
Spring 2027
2 open in snapshot
When it meets
Livingston
AI-generated overview
4 units · topic sequence may vary by instructor
The sample syllabus covers how to translate business problems into research questions and evaluate alternative research designs.
The sample topics include data collection methods and gathering primary and secondary data for a market problem.
The course sample includes statistical software, interpretation and techniques such as hypothesis testing, cross-tabulation, ANOVA, regression, factor analysis and multinomial logit.
Sample group activities include a case-study presentation and a project to identify an unmet need, gather data, estimate demand and present recommendations.
Researched and independently reviewed · 3 sources · 7/14 fields found
officialSummary: found · Official course description/catalog/syllabus text opened and read; dated samples are explicitly scoped.
Rutgers "Marketing Research" "33:630:385" course description syllabus
fit.bestFor: found · Fit is synthesized from official scope and prep requirements.
Rutgers "Marketing Research" "33:630:385" course description syllabus
fit.toughIf: found · No difficulty assertions; only implications of documented course format or requirements.
Rutgers "Marketing Research" "33:630:385" course description syllabus
prerequisitesInPractice: found · Fall 2026 schedule prerequisites are checked against official course description/catalog and conflicts are noted.
Rutgers "Marketing Research" "33:630:385" course description syllabus
chapters: found · Topic groups derive from complete official source contents; sample terms are stated.
Rutgers "Marketing Research" "33:630:385" course description syllabus
assessment: found · Assessment categories and dated-sample limits are preserved.
Rutgers "Marketing Research" "33:630:385" course description syllabus
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site:myrbs.business.rutgers.edu "33:630:385" syllabus
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site:myrbs.business.rutgers.edu "33:630:385" syllabus
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site:myrbs.business.rutgers.edu "33:630:385" syllabus
instructorVariation: found · Instructor names and section distinctions come from Fall 2026 data only; no sampled teaching behavior generalized.
Fall 2026 packet current section rows
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Rutgers "Marketing Research" "33:630:385" course description syllabus
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Rutgers "Marketing Research" "33:630:385" course description syllabus
2 open · Livingston
| Section | Status | Instructor | Meeting | Campus |
|---|---|---|---|---|
| 0124833 | Open | Tuesday 2:00 PM-3:20 PM at BRR 4087; Thursday 2:00 PM-3:20 PM at BRR 4087BRR 4087 | Livingston | |
| 0224834 | Open | Tuesday 10:20 AM-1:20 PM at BE 219BE 219 | Livingston |
Historical student surveys
Teaching
4.29
Course quality
4.23
Response rate
59.2%
Coverage
54 offerings · 2014–2025
| Instructor | Offerings | Teaching | Quality |
|---|---|---|---|
| Richard Schaefer | 11 | 4.12 | 4.15 |
| Siddharth Gopinath | 6 | 4.38 | 4.32 |
| Madhavi Chakrabarty | 5 | 4.78 | 4.58 |
| Moreno O | 3 | 4.37 | 4.43 |
| Kim H | 3 | 4.53 | 4.43 |
| Derek Fetzer | 2 | 4.70 | 4.60 |
Catalog and planning context
Credits
3
Current campuses
Livingston
Current availability
2 open of 2
Catalog terms
Fall, Spring, Summer
Core codes
None listed
Loaded terms
6
((33:623:385 or 33:136:385) and (33:630:301))<em> OR </em> ((33:623:385 or 33:136:385) and (29:630:301))
No direct degree-list membership appears in the checked-in requirement index.