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Platform choice is strategic
The same creative work may need different presentation and promotion choices on different platforms.
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07:080:431 · Art · School 07 — New Brunswick Mason Gross School of the Arts
Social Media for the Arts Online teaches artists how to use digital platforms, content, analytics, branding, and audience targeting to promote creative work and build professional opportunities.
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Rutgers Schedule of Classes
How hard?
Students rate teaching
SIRS · 24,228 responses · 2015–2025
Spring 2025
4 open in snapshot · 2 instructors
Checked-in sections · current seat counts are unavailable.
AI-generated overview
Higher means more demanding · AI summary
4 units · topic sequence may vary by instructor
The course begins by connecting an artist's online presence to career, communication, and audience goals.
Students compare common social platforms and consider how text, images, video, and other formats fit different communication purposes.
Published goals emphasize tagging, search visibility, web analytics, and the use of platform data to understand reach and engagement.
The applied end of the course focuses on creating or curating content, working with influencers, and presenting a coherent promotional approach.
The same creative work may need different presentation and promotion choices on different platforms.
Branding and promotion become more useful when the creator can explain who a message is for and what action it should support.
Social metrics are most useful as signals for revising content and distribution, not as a substitute for artistic judgment.
The course treats an artist's assembled online presence as a professional artifact that can be audited and improved.
Common pitfall
Instead
Match format, tone, and call to action to the audience and affordances of each channel.
Common pitfall
Instead
Choose a small set of measures that reflect the creative or professional outcome you want.
Common pitfall
Instead
Review the whole public presence for consistency, outdated material, and clear identity.
Common pitfall
Instead
Use platform features to support a clear message rather than letting the feature dictate the message.
4 open · Online
| Section | Status | Instructor | Meeting | Campus |
|---|---|---|---|---|
| 9013789 | Closed | Petersen | ONLINE INSTRUCTION(INTERNET) | Online |
| 9113790 | Closed | Petersen | ONLINE INSTRUCTION(INTERNET) | Online |
| 9213791 | Closed | Petersen | ONLINE INSTRUCTION(INTERNET) | Online |
| 9313792 | Closed | Petersen | ONLINE INSTRUCTION(INTERNET) | Online |
| 9413793 | Closed | Petersen | ONLINE INSTRUCTION(INTERNET) | Online |
| 9513794 | Closed | Sponder | ONLINE INSTRUCTION(INTERNET) | Online |
| 9613795 | Closed | Sponder | ONLINE INSTRUCTION(INTERNET) | Online |
| 9713796 | Closed | Sponder | ONLINE INSTRUCTION(INTERNET) | Online |
| 9813797 | Closed | Sponder | ONLINE INSTRUCTION(INTERNET) | Online |
| 9913798 | Closed | Sponder | ONLINE INSTRUCTION(INTERNET) | Online |
| 9A13799 | Closed | Sponder | ONLINE INSTRUCTION(INTERNET) | Online |
| 9B13800 | Closed | Sponder | ONLINE INSTRUCTION(INTERNET) | Online |
| 9C13801 | Closed | Sponder | ONLINE INSTRUCTION(INTERNET) | Online |
| 9D13802 | Open | Sponder | ONLINE INSTRUCTION(INTERNET) | Online |
| 9E13803 | Closed | Sponder | ONLINE INSTRUCTION(INTERNET) | Online |
| 9F13804 | Open | Sponder | ONLINE INSTRUCTION(INTERNET) | Online |
Historical student surveys
Teaching
4.64
Course quality
4.62
Response rate
75.9%
Coverage
299 offerings · 2015–2025
| Instructor | Offerings | Teaching | Quality |
|---|---|---|---|
| Marshall Sponder | 188 | 4.69 | 4.65 |
| Robert Petersen | 44 | 4.58 | 4.57 |
| Sponder Marshall | 29 | 4.60 | 4.57 |
| Mehta Rachit | 15 | 4.53 | 4.60 |
| Frankel Taylor | 4 | 4.70 | 4.60 |
| Sponder,Richard Metzger,Ruqqayyi Maudoodi, Marshal | 4 | 4.43 | 4.43 |
Catalog and planning context
Credits
3
Current campuses
Online
Current availability
4 open of 18
Catalog terms
Spring
Core codes
None listed
Loaded terms
1
No prerequisite note appears in the checked-in Rutgers catalog snapshots.
No direct degree-list membership appears in the checked-in requirement index.